MOTIVATING TIPS

Not everything that can be counted counts, and not everything that counts can be counted.

William Bruce Cameron

Verified source: Informal Sociology, 1963 (commonly misattributed to Einstein)
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Why This Matters

The real sting here lies in the second clause—it's not enough to say some things matter beyond numbers. Cameron insists that certain values *resist* measurement altogether, which means we can't simply decide to count them better or harder. A hospital administrator might perfectly measure patient wait times and infection rates while remaining blind to whether people actually feel cared for, not because the caring is invisible, but because it fundamentally doesn't translate into data points. This distinction separates the wise from the merely efficient.

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