People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas.

Steve Jobs

Verified source: Apple Worldwide Developers Conference, WWDC 1997
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Why This Matters

This is actually Steve Jobs, not James Clear — though it is widely misattributed. Jobs was responding to a question about what Apple would focus on after his return. His answer reveals the painful truth about focus: the hard part is not choosing what to do. It is choosing what to stop doing, especially when the things you are stopping are genuinely good.

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