The real subtlety here lies in Herrin's refusal to frame failure as *temporary*—that worn-out "failure is just a stepping stone" cliché. Instead, she insists failure is *structural*, woven into the actual fabric of any worthwhile endeavor from start to finish. When a restaurant owner faces a failed launch, a failed marketing campaign, and a failed vendor relationship within the same year, the wisdom isn't "don't worry, you'll bounce back," but rather "expect this pattern to continue as long as you're building something." The distinction matters because it replaces false encouragement with steely realism: the question isn't whether you'll fail again, but whether you'll keep moving through that failure toward something meaningful.