The wit here masks something harder to accept: we've built our entire self-help culture around the hunt for the *one true moment* of inspiration, when really we're just neglecting the unsexy work of daily maintenance. Ziglar isn't saying motivation is a resource you find; he's saying it's a habit you practice, like brushing your teeth—which means the person who feels perpetually unmotivated probably isn't broken, just inconsistent. A writer who reads one magnificent biography and expects it to fuel six months of work will crash; one who spends fifteen minutes each morning with a single paragraph of something excellent rarely does.