MOTIVATING TIPS

In times of adversity and change, we really discover who we are and what we're made of.

Howard Schultz

Verified source: Onward: How Starbucks Fought for Its Life Without Losing Its Soul, 2011
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Why This Matters

We're tempted to believe we know ourselves from our comfortable routines and pleasant choices, but Schultz points to something harder: adversity acts as a kind of truth serum, stripping away the person we *thought* we were. When a small business owner suddenly faces bankruptcy or a trusted colleague betrays you, you discover whether you're actually the resilient person you imagined, or whether resilience was simply a luxury of easier times. The real value here isn't sentimental—it's that adversity doesn't build character so much as *reveal* it, which means the work of becoming who we want to be happens long before crisis arrives, in the small choices we make when the stakes feel low.

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