What's genuinely clever here isn't merely the optimism—it's Einstein's suggestion that difficulty itself *creates* the conditions for opportunity, rather than opportunity existing separately as consolation. A struggling business forced to cut costs might discover their bloated processes were hiding a more efficient model they'd never have found in comfortable times. The insight cuts deeper than "look on the bright side"; it's about how constraint and pressure can expose possibilities that ease would have buried forever, making the hardship not just bearable but potentially generative.