Ford's real contribution here isn't cheerleading failure—it's the insistence that failure *contains information*. Most people treat setbacks as merely painful interruptions before getting back on track; Ford suggests the track itself was faulty. A carpenter who built a bookcase that collapsed doesn't simply rebuild it the same way and hope harder; he studies why the joints failed, perhaps switches his wood choice, adjusts his joinery technique. The phrase "more intelligently" transforms what could be simple resilience into actual learning, making the second attempt genuinely different from the first.