King frames altruism not as a saintly luxury but as the baseline for a functioning conscience—the real choice isn't between good and evil, but between two *active* postures toward life. What makes this arresting is the word "creative": he's not asking for passive goodness or mere abstention from harm, but for the hard work of imagining solutions that benefit others. When a manager decides whether to mentor a struggling employee or simply let them sink, she's not just choosing kindness; she's choosing whether to invest her ingenuity in someone else's becoming, which costs far more than indifference. King's insight cuts through the comfortable myth that selfishness is the default and altruism is the exception—he reveals both as deliberate architectures of the soul.