The real wisdom here isn't that opportunities repeat—it's that **fear of missing out is a terrible business advisor**. Branson is defending the entrepreneur who walks away from a mediocre deal, or the founder who admits a venture simply wasn't right, without spiraling into regret. Someone at a networking event might hear a lukewarm partnership proposal and feel obligated to say yes, fearing there won't be another; Branson suggests that anxiety is precisely what leads to partnerships that drain rather than build. The paradox is that only by becoming the *kind of person* who can afford to wait for the right bus do you actually attract more buses.